"Today" Show Shows Support for Savannah Guthrie by Decking Studio Out in Yellow Ribbons and Roses amid Search for Mom Nancy Rachel McRadyWed, February 18, 2026 at 3:48 PM UTC 0 Hoda Kotb and Craig Melvin on 'Today' Savannah Guthrie remains in Arizona as the search for her missing mother, Nancy Guthrie, continues The Today show team wore yellow ribbons and decorated Studio 1A with yellow roses to show support Nancy Guthrie was abducted on Feb.
"Today" Show Shows Support for Savannah Guthrie by Decking Studio Out in Yellow Ribbons and Roses amid Search for Mom Nancy
Rachel McRadyWed, February 18, 2026 at 3:48 PM UTC
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Hoda Kotb and Craig Melvin on 'Today'
Savannah Guthrie remains in Arizona as the search for her missing mother, Nancy Guthrie, continues
The Today show team wore yellow ribbons and decorated Studio 1A with yellow roses to show support
Nancy Guthrie was abducted on Feb. 1, and a reward of up to $100,000 is being offered by the FBI for information leading to her recovery or an arrest in the case
Savannah Guthrie's Today show family is sending their love to her from across the country.
The 54-year-old co-host of the NBC morning show has been with her family in Tucson, Ariz., as the search for her 84-year-old mother, Nancy Guthrie, continues.
And in New York City's Rockefeller Center, Savannah's co-workers are showing their support. After Arizona residents put out yellow ribbons and flowers around Nancy's neighborhood as a show of remembrance, Studio 1A followed suit.
"We got a suggestion from one of our viewers and we're doing the same here," Hoda Kotb, who has been filling in for Savannah, shared during the Wednesday, Feb. 18 broadcast. "We have yellow roses around Studio 1A and we're all wearing ribbons as we send our love to Savannah and her family."
Jenna Bush Hager, Al Roker, Hoda Kotb, Craig Melvin, Carson Daly and Sheinelle Jones on the 'Today' show on Feb. 18.
Kotb and co-anchor Craig Melvin were first spotted wearing the yellow ribbons on their outfits and the camera later panned to show the entire studio filled with bouquets of yellow roses.
The two were later joined by Jenna Bush Hager, Al Roker, Carson Daly and Sheinelle Jones, all wearing the yellow ribbons.
One of Nancy's neighbors, Laura Gargano, told PEOPLE that the idea for the use of yellow came from another local resident and explained the meaning of the color.
"Some of us put flowers at the front of Nancy's house, while others who may not have wanted to go down to Nancy's house, put ribbons on their mailboxes," Gargano shared. "The yellow ribbon is a sentiment of hope and support after someone goes missing. I believe the use of the yellow ribbons goes back to hostage-taking in the 1970s."
Arizona residents put out yellow flowers and ribbons in a show of support amid the ongoing search for Nancy Guthrie.
Brandon Bell/Getty
According to the National Museum of American Diplomacy, the display of yellow ribbons became popular in 1979 when 52 U.S. diplomats were held hostage in Iran. The wife of the highest-ranking hostage started the movement, which was inspired by the song, "Tie a Yellow Ribbon Round the Ole Oak Tree."
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Thanks to nation-wide attention due to the Today show co-host's connection to the case, Pima County Sheriff Chris Nanos told NBC News that authorities have been able to use resources and public tips to the best of their ability.
Nancy Guthrie and Savannah Guthrie on the 'Today' show in 2019.
Nathan Congleton/NBCU Photo Bank/NBCUniversal via Getty
"I think a lot of that is [the] Today show, you know, you're in everybody's family," Nanos told Liz Kreutz. "So they look at this and look at Savannah and go, 'This is us.' "
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Nancy was abducted from her home in the early morning hours of Feb. 1. Surveillance footage shared by the authorities from Nancy's doorbell camera showed an armed, masked intruder disabling her camera.
After the release of the images and video of the suspect, the FBI Phoenix office described him as "a male, approximately 5'9" - 5'10" tall, with an average build.
The search for Nancy is into its third week, with local authorities and the FBI investigating her disappearance.
A $100,000 reward has been offered for any information leading to Nancy's recovery or an arrest in the case.
Anyone with information about Nancy Guthrie's disappearance is asked to please contact 1-800-CALL-FBI (1-800-225-5324) or the Pima County Sheriff's Department at 520-351-4900.
on People
Source: "AOL Entertainment"
Source: Entertainment
Published: February 18, 2026 at 11:10AM on Source: PRIME TIME
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