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New Photo - Lionel Messi hands MLS blow just days after 'rat' behavior in World Cup final

Lionel Messi hands MLS blow just days after &x27;rat&x27; behavior in World Cup final Joseph McBrideTue, July 21, 2026 at 6:10 PM UTC 0 Lionel Messi and Rodrigo De Paul are expected to miss the MLS AllStar Game Credit:2026 FIFA The 2026 MLS AllStar Game is expected to take place without the biggest star in the league, as Lionel Messi will skip the event after being called out for his behavior during the FIFA World Cup final. Messi and De Paul both play for Inter Miami, and the club&x27;s MLS season will resume on July 22.

Lionel Messi hands MLS blow just days after 'rat' behavior in World Cup final

Joseph McBrideTue, July 21, 2026 at 6:10 PM UTC

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Lionel Messi and Rodrigo De Paul are expected to miss the MLS All-Star Game -Credit:2026 FIFA

The 2026 MLS All-Star Game is expected to take place without the biggest star in the league, as Lionel Messi will skip the event after being called out for his behavior during the FIFA World Cup final.

Messi and De Paul both play for Inter Miami, and the club's MLS season will resume on July 22. However, Messi and teammate Rodrigo De Paul, who will also miss the game, just finished representing Argentina at the World Cup, with the nation going all the way to Sunday's final before losing 1-0 to Spain.

While Messi's teammates have been called out for their dark arts during the World Cup, desperation appeared to get the better of the 39-year-old against Spain. He was called a 'rat' for trying to get Marc Cucurella sent off, but Messi will now enjoy some rest at the expense of the MLS All-Star Game.

• Lionel Messi's wife makes feelings clear on World Cup final conduct as Argentina slammed

• Argentina conspiracy theory emerges as FBI 'planned to enter' World Cup final locker room

The MLS All-Star Game is set for July 29 in Charlotte, but according to ESPN, Messi and De Paul won't feature. It's already been confirmed that the Miami stars will miss upcoming games against the Chicago Fire and Montreal, and the All-Star Game will also come too soon.

FIFA has advised a 21-day rest period for players after competing in the World Cup, though it's not sure how long Messi and De Paul will be sidelined. However, interim Miami coach Guillermo Hoyos has no intention of rushing his stars back.

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"What they need now is to rest with their loved ones. They will be out for as long as necessary," Hoyos said.

Messi has returned to Argentina while De Paul has reportedly stayed in the U.S. -Credit:2026 Chris Brunskill/Fantasista

MLS is set to switch to the European soccer schedule from next year, but the delay feels like a missed opportunity after the World Cup. Argentina's expected deep run in the tournament has also hindered the appeal of the MLS All-Star Game.

De Paul has reportedly stayed in the U.S. after the World Cup final, along with several other teammates. Others flew back to Buenos Aires for an open-top bus parade, but Messi flew alone and headed to Rosario, Argentina.

While Messi was hailed for his class throughout the tournament, fans turned on him toward the end of the World Cup final. Argentina midfielder Enzo Fernandez had just been sent off, and the game was about to head into extra time at 0-0.

Messi was called out for attempting to get Marc Cucurella sent off -Credit:PATRICIA DE MELO MOREIRA / AFP via Getty Images

Tensions flared toward the end of the game, and Cucurella approached Messi and attempted to speak with him. Cucurella briefly covered his mouth, an action that has resulted in two players receiving red cards at the World Cup.

The rule was introduced to stop players from saying abusive remarks toward opponents, as they wouldn't be able to hide their messages. Miguel Almiron and Piero Hincapie were both sent off for confronting opponents and covering their mouths.

Cucurella didn't appear to be in a confrontational manner, but Messi instantly pleaded with referee Slavko Vincic and attempted to have the Spanish defender sent off. The referee ignored the protest, and Cucurella saw out the game.

With Argentina down a man and struggling to register a shot, Messi was desperate to do what he could to help his nation. The gesture was criticized, and Messi will now relax after an emotional summer before returning to MLS after the All-Star break.

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Source: "AOL Sports"

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Source: Sports

Published: July 21, 2026 at 02:27PM on Source: PRIME TIME

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Lionel Messi hands MLS blow just days after 'rat' behavior in World Cup final

Lionel Messi hands MLS blow just days after &x27;rat&x27; behavior in World Cup final Joseph McBrideTue, July 21, 2026...
New Photo - Prince Harry ranks himself bottom of list for most famous Harrys

Prince Harry ranks himself bottom of list for most famous Harrys Tony JonesTue, July 21, 2026 at 9:12 AM UTC 0 The Duke of Sussex has put himself at the bottom of a list of famous Harrys, while pop superstar Harry Styles topped his ranking. Appearing on Fifa World Cup on Fox After Hours with James Corden, the royal was shown a previous clip of the panel ranking famous Harrys. The Duke of Sussex quipped there was a “conflict of interest” but ranked Styles in first, England captain Harry Kane in second place, before putting himself joint last alongside the fictional character Harry Potter.

Prince Harry ranks himself bottom of list for most famous Harrys

Tony JonesTue, July 21, 2026 at 9:12 AM UTC

0

The Duke of Sussex has put himself at the bottom of a list of famous Harrys, while pop superstar Harry Styles topped his ranking.

Appearing on Fifa World Cup on Fox After Hours with James Corden, the royal was shown a previous clip of the panel ranking famous Harrys.

The Duke of Sussex quipped there was a “conflict of interest” but ranked Styles in first, England captain Harry Kane in second place, before putting himself joint last alongside the fictional character Harry Potter.

He added there would be a ‘Quidditch off’ between himself and the fictional wizard.

Moving onto football, Harry reflected on the national team’s semi-final defeat to Argentina and what it would take for England to reach a World Cup final.

He told the show: “I have to be very careful what I say here. What’s it gonna take? It’s a mindset.

“I think that what we saw was a slight shock value for the team.

“We’re one-nil up against Argentina, and then there was this immediate temptation to fall into defence. I don’t think it was a tactic; I don’t think that was the plan. It just happened.”

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“You can’t in 72, 73 minutes however long it was, you can’t defend a one-nil lead against a team like that.”

Harry made his comments alongside former England defender Rio Ferdinand, who said the duke should join him on his podcast.

Separately, after his appearance overnight on the American show, the duke hailed the announcement that South Korea will host the 2029 Invictus Games as an “exciting new chapter in our journey”.

Harry founded the Paralympic-style event to aid the recovery of wounded and sick military veterans and those still serving and said his project was “excited” to work with the city of Daejeon.

The former working royal recently visited the UK to launch the one-year countdown to Birmingham hosting the games next year.

The Duke of Sussex has ranked Harry Styles first and himself last in a list of famous Harrys

Harry, the founding patron of the Invictus Games Foundation, said: “Today’s announcement is a defining moment for the Invictus movement.

“We are delighted to announce Daejeon, South Korea, as the host of the 2029 Invictus Games and, on behalf of the Invictus Games Foundation, we are so excited to work together.

“As the first Asian nation selected to host the games, the Republic of Korea represents an exciting new chapter in our journey to ensure that more wounded, injured and sick service personnel and veterans can benefit from the power of sport and the strength of the Invictus community.”

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Source: "AOL Entertainment"

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Source: Entertainment

Published: July 21, 2026 at 05:36AM on Source: PRIME TIME

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Prince Harry ranks himself bottom of list for most famous Harrys

Prince Harry ranks himself bottom of list for most famous Harrys Tony JonesTue, July 21, 2026 at 9:12 AM UTC 0 The Duke of Suss...
New Photo - Beyoncé’s Sheer Lace Catsuit Is a New Kind of Game-Day Fit

Beyoncé’s Sheer Lace Catsuit Is a New Kind of GameDay Fit Joel CalfeeMon, July 20, 2026 at 2:25 PM UTC 0 Beyoncé Is Rethinking the GameDay FitXPOS BACKGRID "Hearst Magazines and AOL may earn commission or revenue on some items through these links." As fans filled the stands at MetLife Stadium on Sunday evening to watch Spain take on Argentina in the FIFA World Cup Finals, many wore apparel or branded merch to show their support for one of the competing teams. But one thing you should know about Beyoncé is that her strongest allegiance will always be to fashion.

Beyoncé’s Sheer Lace Catsuit Is a New Kind of Game-Day Fit

Joel CalfeeMon, July 20, 2026 at 2:25 PM UTC

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Beyoncé Is Rethinking the Game-Day FitXPOS - BACKGRID

"Hearst Magazines and AOL may earn commission or revenue on some items through these links."

As fans filled the stands at MetLife Stadium on Sunday evening to watch Spain take on Argentina in the FIFA World Cup Finals, many wore apparel or branded merch to show their support for one of the competing teams. But one thing you should know about Beyoncé is that her strongest allegiance will always be to fashion.

Instead of reaching for a jersey or one of the two team’s color combos, Queen Bey opted for a custom look from LaQuan Smith—an ensemble that certainly is not your standard sporting-venue attire.

Beyoncé is seen at MetLife Stadium on July 19.XPOS - BACKGRID

The highlight of the look was a sheer, capri-length catsuit made of white, floral lace. The skintight, crew-neck design was layered underneath a belted cream coat defined by a cropped cut and dramatically wide lapels.

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To keep things monochromatic, the pop superstar carried a white top-handle bag from the Daily Edited, and slipped on a pair of patent leather pumps with ankle straps from Amina Muaddi in the same hue.

Finally, the “Break My Soul” singer added a couple of statement accessories, including oval-shaped Prada sunglasses and a pair of oversize golden earrings in the shape of rosettes.

Beyoncé entered the stadium alongside her husband, Jay-Z. For his look, the rapper, maintained his own allegiance by donning a New York Yankees baseball cap and a blue-and-white striped shirt in the MLB team’s classic colors (he did just complete a historic three-night residency at Yankee Stadium last weekend).

Brimming with star power, there isn’t a crowd where these two do not stand out.

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Source: "AOL Entertainment"

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Source: Entertainment

Published: July 21, 2026 at 02:36AM on Source: PRIME TIME

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Beyoncé’s Sheer Lace Catsuit Is a New Kind of Game-Day Fit

Beyoncé’s Sheer Lace Catsuit Is a New Kind of GameDay Fit Joel CalfeeMon, July 20, 2026 at 2:25 PM UTC 0 Beyoncé Is Rethinking the ...
New Photo - Blake Lively Makes World Cup Appearance as Taylor Swift Wedding Snub Talk Grows

Blake Lively Makes World Cup Appearance as Taylor Swift Wedding Snub Talk Grows Zahrah PatelMon, July 20, 2026 at 8:09 AM UTC 0 Photo Credit: Aeon/GC Images via Getty Blake Lively was among the celebrities spotted at the FIFA World Cup 2026 final over the weekend. After the match, she shared a cheerful selfie with friends, giving followers a look at her day in the stands. The post, however, arrived as reports about her alleged absence from Taylor Swift and Travis Kelce’s wedding continued to gain attention.

Blake Lively Makes World Cup Appearance as Taylor Swift Wedding Snub Talk Grows

Zahrah PatelMon, July 20, 2026 at 8:09 AM UTC

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Photo Credit: Aeon/GC Images via Getty

Blake Lively was among the celebrities spotted at the FIFA World Cup 2026 final over the weekend. After the match, she shared a cheerful selfie with friends, giving followers a look at her day in the stands. The post, however, arrived as reports about her alleged absence from Taylor Swift and Travis Kelce’s wedding continued to gain attention.

Blake Lively spotted at the FIFA World Cup 2026

Blake Lively was among the fans who attended the FIFA World Cup 2026 final on Sunday. Spain defeated Argentina 1-0, but Lively’s appearance also caught the attention of many online. After the match, she shared a smiling selfie on her Instagram Stories, posing with a group of longtime friends.

The “It Ends With Us” actress kept her outfit simple for the occasion. She wore a striped button-up shirt over a white tank top, light-wash jeans, and sunglasses. According to reports, she was joined by the founders of Stoney Clover Lane, Kendall and Libby Glazer, and her longtime friend Emma Gray. Ryan Reynolds, however, was not seen in the photo.

The post quickly went viral online. Soon after, fans began connecting it to another recent event. Lively’s outing came only weeks after Taylor Swift and Travis Kelce’s widely reported wedding celebration in New York City, where the actor was noticeably absent.

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Reports indicated the guest list included several high-profile names, including Selena Gomez, Gigi Hadid, Bradley Cooper, Tom Brady, and Brad Pitt. Lively’s absence, however, sparked widespread speculation, with many wondering whether it reflected the alleged distance between Lively and Swift.

During the wedding festivities, Lively and Reynolds were reportedly in Lake Placid, New York, supporting their daughter, Betty, at a horse show. Days later, the couple was also spotted having lunch at a rooftop restaurant in Canada. Even so, questions about the wedding invitation continued to grow.

According to Page Six, one insider claimed Lively was never invited to the ceremony. “There hasn’t been an olive branch when it comes to their friendship,” the source said. The insider further alleged that “Taylor hasn’t extended a wedding invitation to Blake.”

The post Blake Lively Makes World Cup Appearance as Taylor Swift Wedding Snub Talk Grows appeared first on Reality Tea.

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Source: "AOL Entertainment"

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Published: July 21, 2026 at 02:36AM on Source: PRIME TIME

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Blake Lively Makes World Cup Appearance as Taylor Swift Wedding Snub Talk Grows

Blake Lively Makes World Cup Appearance as Taylor Swift Wedding Snub Talk Grows Zahrah PatelMon, July 20, 2026 at 8:09 AM UTC...
New Photo - Who Is Leaving & Coming to Bold & Beautiful This Week (July 20-24)?

Who Is Leaving & Coming to Bold & Beautiful This Week (July 2024)? Shazmeen NavrangeTue, July 21, 2026 at 3:17 AM UTC 0 Photo Credit: CBS Eager to know who’s coming and leaving The Bold and the Beautiful from July 2024? This longrunning soap opera has been a fanfavorite for its engaging premise, memorable characters, and dramatic twists. The Forrester family and their fashion business take center stage in the show. Beyond their privileged and famefilled lives, they navigate various challenges on the personal and professional front.

Who Is Leaving & Coming to Bold & Beautiful This Week (July 20-24)?

Shazmeen NavrangeTue, July 21, 2026 at 3:17 AM UTC

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Photo Credit: CBS

Eager to know who’s coming and leaving The Bold and the Beautiful from July 20-24? This long-running soap opera has been a fan-favorite for its engaging premise, memorable characters, and dramatic twists. The Forrester family and their fashion business take center stage in the show. Beyond their privileged and fame-filled lives, they navigate various challenges on the personal and professional front. Soap operas are known for their shift in casting, where some existing characters depart while a few new and familiar faces join in quite regularly.

Everyone who is leaving and coming to The Bold and the Beautiful’s cast this week

Here are the cast shakeups in the show for this week:

Who’s coming:

Delon de Metz as Zende Forrester

Zende will appear on Tuesday, July 21. He will continue to remain stuck in the drama at Forrester Creations.

Jennifer Gareis as Donna Logan

Donna will be present when Brooke and Katie try to make peace with each other after belittling and trading harsh exchanges several times.

Sissy Sheridan as Jessica

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Jessica will return to the mix on Thursday, July 23.

Nischelle Turner as Sienna

The Entertainment Tonight host covered the Forrersters’ couture collection, which was originally scheduled for a different date but was pushed back by a week. This event also makes Eric overwhelmed.

Kacey Leggett, Olga Zhukova, and Kayla Ehle as Forrester Models

The models don the designs and walk the runway on Monday, July 20.

Who’s Going:

There are no departures this week.

According to spoilers, this week centers around three major storylines. Firstly, Electra and Will’s relationship drama continues, with Forrester family members unnecessarily interfering in that matter. Deacon tries to believe that Sheila is no longer a bad person and that she has changed. But there’s still uncertainty around his ex-wife’s behavior. Forrester’s couture collection is finally shown, and the family feud continues to heat up.

The post Who Is Leaving & Coming to Bold & Beautiful This Week (July 20-24)? appeared first on ComingSoon.net - Movie Trailers, TV & Streaming News, and More.

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Source: "AOL Entertainment"

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Source: Entertainment

Published: July 20, 2026 at 11:45PM on Source: PRIME TIME

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Who Is Leaving & Coming to Bold & Beautiful This Week (July 20-24)?

Who Is Leaving & Coming to Bold & Beautiful This Week (July 2024)? Shazmeen NavrangeTue, July 21, 2026 at 3:17 AM UTC 0 Ph...
New Photo - Woman Sentenced to Life in Prison for the Murder of Her Newborn 29 Years Before Says She Doesn’t Remember Being Pregnant

Woman Sentenced to Life in Prison for the Murder of Her Newborn 29 Years Before Says She Doesn’t Remember Being Pregnant Alexandra SchonfeldMon, July 20, 2026 at 4:34 PM UTC 2 Gail Ritchey in court.Credit: Baby Doe, LLC The documentary Baby Doe explores how Gail Ritchey ended up being sentenced to life in prison for the murder of her newborn in 1993 The film, executiveproduced by Sarah Paulson, offers a frontrow look at Ritchey’s experience following her arrest in 2019 Baby Doe premiered in competition at SXSW in 2025 When asked if she ever took a pregnancy test for the child she gave birth to...

Woman Sentenced to Life in Prison for the Murder of Her Newborn 29 Years Before Says She Doesn’t Remember Being Pregnant

Alexandra SchonfeldMon, July 20, 2026 at 4:34 PM UTC

2

Gail Ritchey in court.Credit: Baby Doe, LLC -

The documentary Baby Doe explores how Gail Ritchey ended up being sentenced to life in prison for the murder of her newborn in 1993

The film, executive-produced by Sarah Paulson, offers a front-row look at Ritchey’s experience following her arrest in 2019

Baby Doe premiered in competition at SXSW in 2025

When asked if she ever took a pregnancy test for the child she gave birth to in 1993, Gail Ritchey’s answer is not as simple as a “yes” or “no.”

In the documentary Baby Doe, director Jessica Earnshaw takes a closer look at the case surrounding a baby who became known as “Geauga’s Child” after being found dead in a bag in 1993 in a wooded area of Geauga County, Ohio.

For years, the identity of the newborn was unknown, until genetic genealogy linked the child to Ritchey in 2019, leading to her arrest.

In the film, executive-produced by Sarah Paulson, Earnshaw follows Ritchey — now a mother of three adult children — and her family as they navigate life after the arrest and attempt to understand how they got there.

In 1993, Ritchey had already begun dating her now-husband Mark, whom she met in church. The two were sexually active before marriage, which was considered sinful behavior in their religion. This didn’t only lead to the pregnancy in question. In interviews with police, Ritchey admitted she gave birth to a child two years prior whose fate was similar to the baby at the center of the case (because only one baby was found, she wasn’t charged for the first baby’s death.)

Gail Ritchey and her husband Mark.Credit: Baby Doe, LLC

Ritchey told police at the time of her arrest that she didn’t know she was pregnant at the time of the baby’s birth. While speaking with her lawyer in the documentary, she admits she took a positive pregnancy test but has no memory of purchasing it, or what her reaction was to reading the result.

“I really don’t remember any memories from that point on as far as being pregnant,” she says.

Elsewhere, she explains what she does remember: “I didn’t purposely hide this pregnancy, either pregnancy. I wore the same clothes, ate the same way, just, you know, went on being who I was,” she says.

“I remember what happened that day almost like I wasn’t there,” she continues. “I just remember the motions. I went to work not feeling well. I remember needing to go to the bathroom, birthed the baby in the toilet. Not hearing anything, proceeded to the kitchen, got a trash bag, came back. Still not hearing anything.”

“I just know that I put everything into the bag. I don’t think I closed my eyes. I mean I looked in the direction of the bag, but I don’t remember seeing what I put in the bag,” she adds.

As explained in the documentary, Ritchey’s case is not completely unique and can be grouped with other women who claim to have experienced what is referred to as “unperceived pregnancies” or “pregnancy denial.”

While working on the case in the doc, her lawyer Steven Bradley sits down with forensic psychiatrist Cara Angelotta, who explains that there is a “subset of pregnancy denial where they know they’re pregnant, but for long stretches of the pregnancy they’re able to put it out of their mind. It’s like when someone has an obvious tumor and they just pretend like it’s not there and will show up when it’s really, really bad.”

The poster for ‘Baby Doe’Credit: Baby Doe, LLC

“With the onset of labor, the disassociative symptoms are pretty common,” she says, adding, “It’s also possible… for the person who gave birth to not perceive the baby as alive.”

She explains that the fact that it happened once before points even more to the possibility that this psychological phenomenon was a factor.

As her lawyers prepare for the trial, they call Ritchey to again ask her what she recalls from the time of her pregnancy.

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“I don’t recall thinking I was pregnant,” she tells them. When Bradley asks what she means by that, she says: “That I didn’t know I was pregnant.”

Bradley again brings up the positive pregnancy test, insisting she would have known after that. She responds: “Yes, probably, yes, but I don’t remember noticing it physically.”

As Bradley explains, Ohio does not recognize diminished capacity defense and ultimatelydid not allow the defense to have expert witnesses speak to the mental health component at play. Instead, her lawyers had to focus on the science and their belief that it’s not possible to prove the baby was born alive.

Looking back at what happened, Ritchey’s husband Mark says, “I should have proposed and gotten married sooner.”

Steven Bradley in court.Credit: Baby Doe, LLC

“She was in a position that I put her in. It was an unplanned pregnancy. We weren’t married, and that created the dissociation with the pregnancy,” he adds.

During the trial, which included a predominantly male jury, an expert witness for the prosecution says there was proof the baby did breathe following birth — though the defense says that’s not a conclusion that can be made as they do not know the cause of death. The prosecution also presented photos of the baby after it was found, lying on an autopsy table. The trial was the first time Ritchey had seen the images.

“Yesterday, when I was looking at the pictures, seeing the baby made it real,” she says in the film. “I was sitting there, kind of swaying like I was holding him, and I just kept saying, ‘Sorry.’ Sorry that I didn’t try and do something to help. Sorry that I didn’t call for some help. Sorry for abandoning him.”

Ultimately, the jury found Ritchey not guilty of the count of aggravated murder but guilty of the count of murder, and she was taken into custody immediately with her bail revoked.

“I feel responsible, and no matter what you say, I will always feel responsible,” Mark writes in a letter to his wife in jail, later turning to the camera to add: “She’ll tell you that I was the best thing to ever happen to her, and I’ll tell you, she deserved better than me.”

In 2022, Ritchey was sentenced to life in prison with the possibility of parole in 15 years. During her sentencing, which is shown in the film, the judge tells her she “took the easy way out.”

“I acknowledge you’ve since led a respectable, gracious life, so I can’t rationalize these two Gail Ritcheys, I won’t even try,” he says, later concluding, “Calling you a monster who deserves life in imprisonment might not be an unfair exaggeration.”

Before escorting her out of the room where her virtual sentencing took place, a corrections officer tells Ritchey: “I’ve known a lot of people in here. I’ve seen a lot of people who are monsters. You’re not a monster.”

Both the Ohio Supreme Court and U.S. Supreme Court declined her request to review the case.

The film is screening in theaters across the country this month with digital distribution planned in the fall.

A post from Paulson about the documentary, which is screening in select U.S. theaters this summer with digital distribution planned for the fall, says, “Baby Doe looks beyond the headlines to reveal the human complexity of Gail’s case, exploring how women’s health, justice and powerful outside forces shape stories like hers.”

on People

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Source: "AOL Entertainment"

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Published: July 20, 2026 at 11:45PM on Source: PRIME TIME

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Woman Sentenced to Life in Prison for the Murder of Her Newborn 29 Years Before Says She Doesn’t Remember Being Pregnant

Woman Sentenced to Life in Prison for the Murder of Her Newborn 29 Years Before Says She Doesn’t Remember Being Pregnant Al...
New Photo - 'I made £100,000 of TikTok sales in one day': The business of live shopping

&x27;I made £100,000 of TikTok sales in one day&x27;: The business of live shopping Emma Simpson Business correspondentMon, July 20, 2026 at 11:06 PM UTC 0 Daisy Kelly, on the left, founder of Glow For It, demonstrating her products live on TikTok Shop UK Daisy Kelly&x27;s business was inspired by a personal problem for years she&x27;d been pulling out her eyelashes. She hid her habit with lash extensions, but when beauty salons closed during Covid Daisy decided to create a serum to help her eyelashes grow back.

'I made £100,000 of TikTok sales in one day': The business of live shopping

Emma Simpson - Business correspondentMon, July 20, 2026 at 11:06 PM UTC

0

Daisy Kelly, on the left, founder of Glow For It, demonstrating her products live on TikTok Shop UK

Daisy Kelly's business was inspired by a personal problem - for years she'd been pulling out her eyelashes.

She hid her habit with lash extensions, but when beauty salons closed during Covid Daisy decided to create a serum to help her eyelashes grow back.

She started Glow For It from her mother's kitchen table in 2020 while she was a student and now her business generates £6m a year in sales.

More than 40% of Daisy's sales come from TikTok Shop UK and increasingly from live streams.

"I think live shopping gives people that connection and interaction that we're all craving...We actually generated over £100,000 revenue in one 12 hour TikTok live," says Daisy, now 27.

"It's categorically changed the trajectory of my business."

Daisy Kelly, founder of Glow For It

Daisy's business goes live from a studio for a minimum of six hours a day with different presenters interacting with shoppers, from showing off products to answering their questions.

"It's like having 500 people in your shop," she says.

There are a host of platforms and marketplaces now offering livestreams connecting sellers and customers, from Instagram Live, YouTube Shopping, to eBay and Amazon Live. They're all different.

Live shopping, it seems, is becoming part of everyday consumer behaviour for many.

According to new research from retail agency Savvy Marketing, 30% of shoppers surveyed said they'd bought something from a live shopping event.

"The big retailers have got to grab hold of this," says Catherine Shuttleworth, CEO of Savvy. "It's grown from nothing to a huge thing really quickly. If you haven't got a strategy for live selling, you're going to miss out."

Manny Malik of Malik Butchers

TikTok Shop says its UK sales grew by more than 30% year-on-year in June, with live shopping the fastest-growing format.

It says it now has more than 6,000 livestreams taking place every day.

At an event in the centuries old Covent Garden market, it hosted 20 small businesses with stalls who were also selling live to customers all over the UK.

With nothing more than a smartphone, a lighting kit and a fridge full of fresh meat, halal butcher Manny Malik from Wolverhampton had around two hundred people tuning into his session.

"Last week we did a TikTok live for three hours and we sold £8,000 worth of meat," he says.

It would normally take him three to four days to sell this amount in his family shop, Malik Butchers.

They're now opening a second store in Stoke. TikTok, he says, is helping to drive his expansion.

But there are fees.

TikTok Shop UK keeps up to 9p from every £1 sold on the platform, as its standard commission.

As a comparison, eBay's marketplace business sellers typically pay between 6.9p and 14.9p depending on the category. Businesses selling on the dedicated live selling format, eBay Live, pay a combined fee of up to 8.42p including payment processing.

"It's a lot," says Manny.

"For us in the meat game, there aren't huge margins. However, it's opened up a new platform. We didn't have these sales prior to TikTok. We're not losing money, we've got enough profitability in there," he adds.

Buket Sevic, founder of Adorina

Buket Sevik, 34, founded her jewellery brand Adorina in February after quitting her 9-5 job as a business manager. Her new business went from 50 orders a month to 500 orders a week since she started live selling on TikTok UK shop in May.

She's gone from working from her dining table to live streaming from a small unit, where orders are now being packed.

"It's crazy," she laughs.

Demand is so high, she's trying to hire someone to help.

But for Buket, the best thing about live streaming is the flexibility.

"I can go live whenever I want...which means it works absolutely perfectly for me as a Mum. I can put my daughter to sleep and I can just hit go live and do some sales."

Savvy's latest survey of shoppers also found that 66% of Gen Y/Z shoppers said seeing products sell out or go viral made them more likely to buy.

That's something that worries the free debt advice service, Money Wellness, which warns live shopping events are "a recipe for overspending", says external relations manager Rebecca Lamb.

"Every time you snap up a bargain before it sells out, your brain gets a dopamine hit - the same rush you get from gambling," she says.

"And because a lot offer one tap payment, there's no card, no basket and no total. Often you've spent money before your brain has caught up," she says.

How to avoid overspending on live shopping -

What is live shopping and will it take off?

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Source: Money

Published: July 20, 2026 at 07:18PM on Source: PRIME TIME

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'I made £100,000 of TikTok sales in one day': The business of live shopping

&x27;I made £100,000 of TikTok sales in one day&x27;: The business of live shopping Emma Simpson Business correspondentMo...

 

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