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New Photo - Warren Buffett Just Issued a Blunt Message as This Stock Market Warning Rings for the Second Time in 155 Years

Warren Buffett Just Issued a Blunt Message as This Stock Market Warning Rings for the Second Time in 155 Years Adam Spatacco, The Motley FoolFri, September 18, 2026 at 8:20 AM UTC 0 Image source: Getty Images.Key Points Warren Buffett built Berkshire Hathaway&x27;s portfolio around the idea of holding on to blue chip stocks for decades. The S&P 500 Shiller CAPE ratio is at its highest level since the dotcom boom and its secondhighest reading in 155 years. Despite a pricey market, investors are best off holding quality businesses through temporary volatility.

Warren Buffett Just Issued a Blunt Message as This Stock Market Warning Rings for the Second Time in 155 Years

Adam Spatacco, The Motley FoolFri, September 18, 2026 at 8:20 AM UTC

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Image source: Getty Images.Key Points -

Warren Buffett built Berkshire Hathaway's portfolio around the idea of holding on to blue chip stocks for decades.

The S&P 500 Shiller CAPE ratio is at its highest level since the dot-com boom and its second-highest reading in 155 years.

Despite a pricey market, investors are best off holding quality businesses through temporary volatility.

10 stocks we like better than S&P 500 Index ›

Warren Buffett did not become the face of the stock market by accident. Between 1965 and 2025, Berkshire Hathaway, the company he once led, compounded at about 19.7% a year. The S&P 500(SNPINDEX: ^GSPC), with dividends included, managed a 10.5% return.

This gap might look moderst on paper, but in terms of absolute dollars, it's enormous. When a person with Buffett's track record talks about the market, it is usually worth putting the phone down and listening.

Missed AI’s "Act 1"? Act 2 Could Be 15x Bigger. Most investors think they missed the AI boat because they didn't buy Nvidia in 2005. But according to our analysts, we’re only at the end of "Act 1"—the R&D phase. "Act 2" is the global rollout. Continue »

During a recent sit-down with CNBC's Becky Quick, Buffett put it bluntly: "It's tough to find values when everybody is preferring gambling." The Oracle of Omaha has been circling the same idea for months, calling the market a church with a casino attached and saying he has never seen people in more of a gambling mood.

Buffett might be right. Prices look stretched, short-term trading is everywhere, and a lot of money is tied up chasing stories instead of businesses.

How does Warren Buffett think about a business?

Buffett invests in companies that can earn more than they spend for a long time. That is why he spends so much time talking about economic moats and competitive advantages.

A moat is what prevents rivals from stealing customers -- brand, scale, switching costs, or a network that gets stronger as more people use it. These advantages generate durable cash flow that companies can use to pay dividends, buy back stock, or reinvest in the business. Over decades, that compounding does the heavy lifting for your portfolio.

Buffett is also a contrarian by nature. He likes to buy stocks when everyone else is bored or scared, not when the story already dominates every homepage. This is why Berkshire Hathaway stayed relatively shy of the artificial intelligence (AI) trade for so long. The frenzy drove up valuations. It wasn't until about a year ago that Berkshire initiated a position in Alphabet.

Image source: The Motley Fool.The CAPE ratio is flashing yellow

The cyclically adjusted price-to-earnings (CAPE) ratio, or Shiller CAPE ratio, divides the S&P 500's price by 10 years of inflation-adjusted earnings. The idea is to smooth out boom-and-bust profits so investors are not fooled by one great year or a down year.

Using 155 years of stock market data, economists found that the CAPE ratio has averaged 17.8 over the long run. Right now, it sits at about 41. This is well within shouting distance of the all-time high reading of about 44 during the peak of the dot-com bubble in 2000.

S&P 500 Shiller CAPE Ratio data by YCharts

Does this mean the AI revolution is destined to pop, as famous dot-com cautionary tales like Pets.com did? Not necessarily.

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In 2000, many internet companies lacked earnings and did not have a concrete path to generate any cash flow. Today, the largest AI giants -- Nvidia, Amazon, Alphabet, Microsoft, Meta Platforms, Broadcom, and Taiwan Semiconductor Manufacturing -- actually print cash, own real infrastructure, and sell everyday products and services people already use.

A high CAPE ratio still matters in the sense that it usually acts as a signal that future returns probably will be more modest in the future. This means the CAPE's current reading could be more of a warning about valuation rather than a countdown to the next crash. Expensive markets can stay expensive for a long time while cheap markets can get cheaper. The CAPE ratio is best used to help discern the next few years rather than the next few weeks.

Stay invested, and don't try to be a hero

So should investors flee the stock market right now? Buffett's most obvious rule says "absolutely not."

Buffett spent decades arguing that market timing is a fool's errand. This means investors should not cash out just because stocks look frothy and then wait around for a crash that may take years to arrive -- or never materialize the way you pictured. The cost of being out of the market on its best days will all add up to more than any temporary losses you might experience during a slump.

The best move is the boring one Buffett practiced for 60 years: Own businesses that can compound through cycles and look for economic moats, quality management teams, and durable cash flow that can be returned to shareholders or reinvested. If you hold on to these positions long enough -- so that a few bad years do not define the overall result -- time will work in your favor just as it did for Buffett.

Should you buy stock in S&P 500 Index right now?

Before you buy stock in S&P 500 Index, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and S&P 500 Index wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $412,074!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,314,319!*

Now, it’s worth noting Stock Advisor’s total average return is 932% — a market-crushing outperformance compared to 209% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of September 18, 2026.

Adam Spatacco has positions in Alphabet, Amazon, Microsoft, and Nvidia. The Motley Fool has positions in and recommends Alphabet, Amazon, Berkshire Hathaway, Broadcom, Meta Platforms, Microsoft, Nvidia, and Taiwan Semiconductor Manufacturing. The Motley Fool has a disclosure policy.

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Published: September 18, 2026 at 02:18PM on Source: PRIME TIME

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Warren Buffett Just Issued a Blunt Message as This Stock Market Warning Rings for the Second Time in 155 Years

Warren Buffett Just Issued a Blunt Message as This Stock Market Warning Rings for the Second Time in 155 Years Adam Spatac...
New Photo - Doctor goes from triathlon novice to Team GB racer

Doctor goes from triathlon novice to Team GB racer Evie Lake North East and CumbriaFri, September 18, 2026 at 5:11 AM UTC 0 Gail DoveyPearce was in her 40s when she entered her first triathlon A doctor who had no formal sporting experience is preparing to represent Great Britain in triathlon in a series of international events. Dr Gail DoveyPearce, 54, from Northumberland, is the head of clinical health psychology at Northumbria Healthcare NHS Foundation Trust and only began competing in triathlons about a decade ago.

Doctor goes from triathlon novice to Team GB racer

Evie Lake - North East and CumbriaFri, September 18, 2026 at 5:11 AM UTC

0

Gail Dovey-Pearce was in her 40s when she entered her first triathlon

A doctor who had no formal sporting experience is preparing to represent Great Britain in triathlon in a series of international events.

Dr Gail Dovey-Pearce, 54, from Northumberland, is the head of clinical health psychology at Northumbria Healthcare NHS Foundation Trust and only began competing in triathlons about a decade ago.

The mother-of-two signed up for her first race just for fun and had to borrow a wet suit and bike to get to the start line.

But in June Dovey-Pearce represented her country at the Age Group European Sprint Triathlon Championships in Spain and has been selected for the European and World Championships in 2027.

On crossing the finish line at her first ever race she said: "Almost instantly something said to me that I would like to do this again.

"So I just carried on doing it, very patiently, fitting around all the other things that I was doing in my life at that point, including work in the trust and being a mother to two young boys."

Dovey-Pearce hopes to inspire women to try new things later in life

About four years ago she decided to find a way to ramp up her training.

"It's a balancing act and I need to take purposeful decisions every day about how to use the available time I have," she said.

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"I have to just be flexible and use the time I've got."

Dovey-Pearce said she knows it can be intimidating for women to pick up new sports later in life, but claims "triathlon is a very inclusive community".

"I think it's really important for women to be able to learn new things about themselves and their bodies and put themselves in situations that aren't necessarily designed for them.

"Competitive sport tends to be a male-dominated set-up.

"I hope my story shows that, for women, even later in life it is possible to learn new things."

Dovey-Pearce will be competing again at the Age Group European Sprint Triathlon Championships next June in Austria and then at the world championships in September in Germany.

She said: "I'm a little but overwhelmed but really excited.

"[I'm] just really proud of myself, but also really proud to be telling this story now because I kept it secret for a number of years."

Follow BBC North East on X, Facebook, Nextdoor and Instagram and listen to Radio Newcastle on BBC Sounds.

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Northumbria Healthcare NHS Foundation Trust

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Published: September 18, 2026 at 08:27AM on Source: PRIME TIME

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Doctor goes from triathlon novice to Team GB racer

Doctor goes from triathlon novice to Team GB racer Evie Lake North East and CumbriaFri, September 18, 2026 at 5:11 AM UTC 0 Gail ...
New Photo - Japan's core inflation holds near BOJ's target

Japan&x27;s core inflation holds near BOJ&x27;s target By Leika Kihara and Yoshifumi Takemoto Fri, September 18, 2026 at 12:01 AM UTC 0 By Leika Kihara and Yoshifumi Takemoto TOKYO, Sept 18 (Reuters) Japan&x27;s core consumer inflation held steady near the central bank&x27;s 2% target in August, data showed on Friday, highlighting mounting price pressures that solidify the case for a nearterm interest rate hike. The data came hours before the Bank of Japan concludes its twoday meeting later on Friday, when it is widely expected to raise interest rates to a 31year high of 1.25%.

Japan's core inflation holds near BOJ's target

By Leika Kihara and Yoshifumi Takemoto Fri, September 18, 2026 at 12:01 AM UTC

0

By Leika Kihara and Yoshifumi Takemoto

TOKYO, Sept 18 (Reuters) - Japan's core consumer inflation held steady near the central bank's 2% target in August, data showed on Friday, highlighting mounting price pressures that solidify the case for a near-term interest rate hike.

The data came hours before the Bank of Japan concludes its two-day meeting later on Friday, when it is widely expected to raise interest rates to a 31-year high of 1.25%.

The core consumer price index (CPI), which excludes volatile fresh food but includes fuel costs, rose 1.7% in August from a year earlier, data showed, compared with a median market forecast for a 1.8% gain. It followed a 1.8% rise in July.

An index that strips away the effects of both volatile fresh food and fuel, which is closely watched by the BOJ as a better gauge of demand-driven price pressures, rose 1.9% in August from a year earlier.

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Core inflation has stayed below the BOJ's 2% target for eight straight months, as government subsidies aimed at curbing utility bills offset price hikes for a broad range of goods.

But rising fuel costs from the Middle East conflict and higher import prices from a weak yen have added price pressure to the economy, prodding warnings from the BOJ of the risk of an inflation overshoot.

The BOJ raised interest rates to 1% in June on the view Japan was on the cusp of durably hitting its 2% inflation target. It kept rates steady in July but signalled a strong chance of a near-term hike on mounting price pressures.

Sources have told Reuters the BOJ is set to raise interest rates this week and may signal faster future tightening if price pressures heighten the chance of underlying inflation deviating from its 2% target.

Analysts polled by Reuters expect the BOJ to hike rates to 1.25% on Friday, 1.5% by end-March next year and then to 1.75% in the second quarter of 2027.

(Reporting by Leika Kihara and Yoshifumi Takemoto; Editing by Jacqueline Wong and Sam Holmes)

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Published: September 18, 2026 at 03:18AM on Source: PRIME TIME

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Japan's core inflation holds near BOJ's target

Japan&x27;s core inflation holds near BOJ&x27;s target By Leika Kihara and Yoshifumi Takemoto Fri, September 18, 2026 at 12...
New Photo - Why Lucid Group Stock Raced Ahead on Thursday

Why Lucid Group Stock Raced Ahead on Thursday Eric Volkman, The Motley FoolFri, September 18, 2026 at 12:02 AM UTC 0 Image source: Getty Images.Key Points This will be done in collaboration with an existing European business partner. The vehicles will prowl the roads of Europe and the Middle East. 10 stocks we like better than Lucid Group › A sizable new program with an existing business partner was the news that put acceleration into Lucid Group&x27;s (NASDAQ: LCID) shares on Thursday.

Why Lucid Group Stock Raced Ahead on Thursday

Eric Volkman, The Motley FoolFri, September 18, 2026 at 12:02 AM UTC

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Image source: Getty Images.Key Points -

This will be done in collaboration with an existing European business partner.

The vehicles will prowl the roads of Europe and the Middle East.

10 stocks we like better than Lucid Group ›

A sizable new program with an existing business partner was the news that put acceleration into Lucid Group's (NASDAQ: LCID) shares on Thursday. Investors piled into the electric vehicle (EV) maker's equity, sending it up almost 6% that trading session.

A major potential deployment

Lucid and that partner, European rideshare company Bolt, announced they are launching a combined effort to deploy a minimum of 25,000 fully autonomous vehicles made by Lucid in that continent and the Middle East. This is part of a broader aim for Bolt to have 100,000 such autos on its platform by 2035, a very ambitious goal by any standard.

Missed AI’s "Act 1"? Act 2 Could Be 15x Bigger. Most investors think they missed the AI boat because they didn't buy Nvidia in 2005. But according to our analysts, we’re only at the end of "Act 1"—the R&D phase. "Act 2" is the global rollout. Continue »

This would represent a major expansion of the two companies' existing partnership, which has been limited to deploying Lucid's relatively high-end EV models for Bolt's ridesharing services in Saudi Arabia.

In a press release on the arrangement, Lucid quoted its CEO, Silvio Napoli, as saying that "shared autonomous mobility offers the perfect opportunity to extend our unique technology beyond consumer vehicles."

He added that "together we will deliver an exceptional customer experience."

First things first

The financial details and other key terms of the new Lucid/Bolt partnership weren't disclosed in the press release.

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While it's potentially quite the business booster for both companies, especially Lucid, we should bear in mind that the world remains quite some distance from Level 5 (i.e., fully autonomous) vehicle operation. If I were a Lucid shareholder, I'd be more encouraged by the advancements the company and its technical partners make that push it closer to 100% self-driving.

Should you buy stock in Lucid Group right now?

Before you buy stock in Lucid Group, consider this:

The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Lucid Group wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $412,074!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,314,319!*

Now, it’s worth noting Stock Advisor’s total average return is 932% — a market-crushing outperformance compared to 209% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.

See the 10 stocks »

*Stock Advisor returns as of September 17, 2026.

Eric Volkman has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

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Source: "AOL Money"

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Published: September 18, 2026 at 03:18AM on Source: PRIME TIME

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Why Lucid Group Stock Raced Ahead on Thursday

Why Lucid Group Stock Raced Ahead on Thursday Eric Volkman, The Motley FoolFri, September 18, 2026 at 12:02 AM UTC 0 Image source:...
New Photo - NFL says teams can't sign Zxavian Harris and Dae'Quan Wright after they attempted to play for LSU

NFL says teams can&x27;t sign Zxavian Harris and Dae&x27;Quan Wright after they attempted to play for LSU Thu, September 17, 2026 at 6:38 PM UTC 2 NEW YORK (AP) — Zxavian Harris and Dae’Quan Wright are ineligible to join any NFL teams this season after they attempted to return to college and play for LSU, the league said in a memo sent to each NFL team. Harris was a defensive tackle and Wright played tight end for Mississippi during its run to a College Football Playoff semifinal last season. Both had tryouts in the NFL this summer after going undrafted.

NFL says teams can't sign Zxavian Harris and Dae'Quan Wright after they attempted to play for LSU

Thu, September 17, 2026 at 6:38 PM UTC

2

NEW YORK (AP) — Zxavian Harris and Dae’Quan Wright are ineligible to join any NFL teams this season after they attempted to return to college and play for LSU, the league said in a memo sent to each NFL team.

Harris was a defensive tackle and Wright played tight end for Mississippi during its run to a College Football Playoff semifinal last season. Both had tryouts in the NFL this summer after going undrafted. They then tried joining former Ole Miss coach Lane Kiffin at LSU and sued for the right to regain their college eligibility.

After the Southeastern Conference passed a rule barring pros from heading back to college to play and a Louisiana court put that restriction on hold, LSU left both players off its roster as it opened its season.

The NFL’s letter noted both Harris and Wright “were eligible for the 2026 NFL Draft, returned to college and participated with their college football team after the opening of NFL training camp, and therefore, they are ineligible to visit, try out with or be signed by NFL clubs during the 2026 season.”

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The obtained a copy of the memo, which was dated Wednesday.

Harris and Wright were the only players mentioned in the letter. The NFL acknowledged this list didn’t include all 2026 draft-eligible players who returned to college and said teams should contact the league’s player personnel department with any questions about a player’s eligibility.

The letter also noted it is each team’s responsibility to verify a player’s eligibility. Discipline for eligibility violations can include fines and/or the loss of draft picks.

___

See AP’s full NFL coverage here

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NFL says teams can't sign Zxavian Harris and Dae'Quan Wright after they attempted to play for LSU

NFL says teams can&x27;t sign Zxavian Harris and Dae&x27;Quan Wright after they attempted to play for LSU Thu, Septemb...
New Photo - Johnnie Walker and Bell’s whisky supplies face disruption as workers walk out

Johnnie Walker and Bell’s whisky supplies face disruption as workers walk out Tom HaynesThu, September 17, 2026 at 6:06 PM UTC 0 The action could halt production at the factory supplying grain spirit for Diageo’s top whisky brands Andrew Milligan/PA Supplies of Johnnie Walker and Bell’s whisky face disruption as more than 100 workers at Diageo’s biggest Scottish distillery prepare to go on strike. Workers at Cameronbridge, Europe’s largest grain distillery, will walk out from Sept 28 for three weeks in a dispute over plans to cut 10 jobs at the site.

Johnnie Walker and Bell’s whisky supplies face disruption as workers walk out

Tom HaynesThu, September 17, 2026 at 6:06 PM UTC

0

The action could halt production at the factory supplying grain spirit for Diageo’s top whisky brands - Andrew Milligan/PA

Supplies of Johnnie Walker and Bell’s whisky face disruption as more than 100 workers at Diageo’s biggest Scottish distillery prepare to go on strike.

Workers at Cameronbridge, Europe’s largest grain distillery, will walk out from Sept 28 for three weeks in a dispute over plans to cut 10 jobs at the site.

The action threatens to bring production to a halt at the factory, which makes the grain spirit used in blends for some of Diageo’s best-known whiskies, including Johnnie Walker, Bell’s and Haig.

It marks the first bout of strike action since Sir Dave Lewis announced a sweeping cost-cutting drive at the drinks giant.

The former Tesco boss, nicknamed “Drastic Dave” for his aggressive approach to cutting costs, took over as Diageo’s chief executive in January and is targeting $1bn (£750m) of savings.

Sir Dave Lewis has been nicknamed ‘Drastic Dave’ for his aggressive approach to cutting costs - PA

He has overseen a sharp reduction in the company’s workforce.

Diageo employed 27,938 people at the end of June, down by almost 2,000 from a year earlier, while it spent $514m on redundancy payments.

Unite, the union overseeing the strike, accused Diageo of failing to consult workers properly and said it had provided little detail about the proposed cuts.

Sharon Graham, the union’s general secretary, said: “There is no justification for slashing hundreds of jobs across its operations when it is raking in hundreds of millions of profit.”

The union has also raised safety concerns if jobs were removed without a corresponding reduction in production.

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Diageo said the Cameronbridge dispute was limited to 10 roles, with eight people affected because two of the positions are vacant.

A spokesman said the cuts were necessary because the company had reduced production at the distillery and expected to maintain lower levels of grain distillation “over the next few years”.

The company said it had alternative roles available for affected workers and remained in talks with Unite and GMB Scotland.

Diageo has about 3,000 employees at distilleries and bottling plants across Scotland. Production has also been paused at several other sites as the company reduces output to bring whisky stocks into balance with demand.

The cuts come as Sir Dave attempts to redirect spending towards parts of the business that are growing faster.

He has pledged to spend $1bn expanding Guinness production, after sales of the stout rose 12pc last year. Diageo has said the wider cost-cutting programme will fund the investment.

The company’s latest results in August showed the scale of the challenge facing Lewis, with revenue falling 3pc to $19.6bn and operating profit dropping 27pc to $3.2bn.

Sir Dave has blamed some of the weakness in Diageo’s spirits brands on prices being pushed too high after the pandemic.

He said last month that pricing had “got a little bit out of whack” and that cutting prices on brands including Bell’s whisky had already prompted a recovery in sales volumes.

A Diageo spokesman said: “We are disappointed by the decision to strike. The proposal to remove up to 10 roles at Cameronbridge Distillery is necessary as we maintain reduced production volumes to protect the long-term competitiveness of our business. We remain committed to engaging constructively.”

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Published: September 17, 2026 at 09:18PM on Source: PRIME TIME

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Johnnie Walker and Bell’s whisky supplies face disruption as workers walk out

Johnnie Walker and Bell’s whisky supplies face disruption as workers walk out Tom HaynesThu, September 17, 2026 at 6:06 PM UTC ...
New Photo - Is football declining in popularity? New poll reveals competition

Is football declining in popularity? New poll reveals competition Jared Beilby, USA TODAYThu, September 17, 2026 at 10:10 AM UTC 4 Football still reigns supreme as the most popular sport in the U.S., but its grip might be loosening. Gallup recently released results of its longrunning poll tracking Americans’ favorite sports to watch, and football came out well ahead of every other sport. The poll, which was taken over Aug. 324, found that 31% of Americans say football is their favorite sport, 20 percentage points higher than any other sport. The next tier, however, is much tighter.

Is football declining in popularity? New poll reveals competition

Jared Beilby, USA TODAYThu, September 17, 2026 at 10:10 AM UTC

4

Football still reigns supreme as the most popular sport in the U.S., but its grip might be loosening.

Gallup recently released results of its long-running poll tracking Americans’ favorite sports to watch, and football came out well ahead of every other sport.

The poll, which was taken over Aug. 3-24, found that 31% of Americans say football is their favorite sport, 20 percentage points higher than any other sport.

The next tier, however, is much tighter.

Out of those surveyed, 11% picked basketball as their favorite sport, while 10% went with baseball and 9% chose soccer.

It’s an all-time high for soccer’s popularity in the U.S., which previously had never registered higher than 7%. As recently as 2007 the sport picked up just 2% of responses. Now soccer is nearly tied with two pillars of North American professional sports.

It still pales in comparison to football, though, which may be in a more precarious position than its lead suggests.

The 31% figure is, in fact, the lowest share of responses for football since 2001, when 28% picked the sport as their favorite. That year, basketball surged to a 16% share, its second highest ever, and 6% picked auto racing, an all-time high for the sport.

This year, football’s share is also 10 points below the last Gallup poll in 2023, when 41% favored the sport.

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It’s also notable that this year’s share is football’s fourth lowest in the 24 polls since the sport took over the most popular sports crown from baseball in 1972.

Football’s popularity, however, requires context.

The latest edition of the poll was run in August, prior to the start of football season. Based on Gallup’s own numbers, football performs worse in the poll when it takes place outside of football season.

Since 1972, football has averaged a 38% share during the season. Meanwhile, that share dips to 32% outside of the sport’s fall season. That suggests the timing of the poll may explain part of football’s 10-point drop.

Still, this year’s 31% number is lower than the out-of-season average.

Additionally, the poll is simply asking respondents for their favorite sport to watch. That means even if fewer Americans now rank football first, they may still be tuning into games.

Indeed, 16 of the top 25 spots in Nielsen’s live sports telecast rankings for Aug. 31 through Sept. 6 were for Week 1 college football games — and the top telecast was the Wisconsin-Notre Dame tilt at Lambeau Field, which drew 7.4 million viewers.

And so, football still seems quite safe as America’s favorite sport to watch for now — even if the latest poll shows a crack in its once-impregnable lead.

Americans' favorite sports to watch in 2026 -

Football, 31%

Basketball, 11%

Baseball, 10%

Soccer, 9%

Ice hockey, 4%

Volleyball, 2%

Auto racing, 2%

Mixed martial arts/MMA, 2%

Golf, 1%

Wrestling, 1%

Ice/Figure skating, 1%

Tennis, 1%

Other, 6%

None, 20%

Methodology: USA TODAY created the above graphics using data from Gallup’s recent favorite sport poll, where respondents were asked “What is your favorite sport to watch?”

This article originally appeared on USA TODAY: Is football declining in popularity? New poll reveals competition

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Published: September 17, 2026 at 04:27PM on Source: PRIME TIME

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Is football declining in popularity? New poll reveals competition

Is football declining in popularity? New poll reveals competition Jared Beilby, USA TODAYThu, September 17, 2026 at 10:10 AM UTC 4 ...

 

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