Watch the best and worst Super Bowl 2026 commercials, featuring Sabrina Carpenter, Chris Hemswort...

This year's crop of gameday ads take viewers from tropical islands to snowdappled slopes with the likes of Lady Gaga, Bradley Cooper, Post Malone, and many more. Watch the best and worst Super Bowl 2026 commercials, featuring Sabrina Carpenter, Chris Hemsworth, Spike Lee, and more This year's crop of gameday ads take viewers from tropical islands to snowdappled slopes with the likes of Lady Gaga, Bradley Cooper, Post Malone, and many more. By Ryan Coleman :maxbytes(150000):stripicc()/RyanColemanauthorphoto0081ce8f0254478080f35972c433877b.

This year's crop of game-day ads take viewers from tropical islands to snow-dappled slopes with the likes of Lady Gaga, Bradley Cooper, Post Malone, and many more.

Watch the best and worst Super Bowl 2026 commercials, featuring Sabrina Carpenter, Chris Hemsworth, Spike Lee, and more

This year's crop of game-day ads take viewers from tropical islands to snow-dappled slopes with the likes of Lady Gaga, Bradley Cooper, Post Malone, and many more.

By Ryan Coleman

Ryan Coleman

Ryan Coleman is a news writer for with previous work in MUBI Notebook, Slant, and the LA Review of Books.

EW's editorial guidelines

on February 6, 2026 10:14 a.m. ET

Sabrina Carpenter, Chris Hemsworth, Spike Lee. Credit:

Pringles U.S./Youtube; Amazon Alexa/Youtube; Oakley | Meta/Youtube

The biggest day in commercials is nearly here! Sports too, but the Super Bowl really is to its ads what chips are to dip.

While the Seattle Seahawks and the New England Patriots duke it out on the gridiron at Santa Clara's Levi's Stadium, viewers at home will be treated to dozens of high-priced ads featuring famous faces in music, entertainment, sports, and beyond.

Witness as Guy Fieri shaves his iconic goatee and trades his frosty spikes for a sensible combover. Rejoice in Laura Dern, Sam Neill, and Jeff Goldblum staging a *Jurassic Park *reunion. Laugh at William Shatner's poop jokes — about his own name!

Plenty of commercials set to air during the 2026 Super Bowl were released in the days and even weeks leading up to the big game. But even more are planning to take viewers by surprise — so keep your eyes on * *to stay up to date with the best, the worst, and the rest of this year's Super Bowl commercials.**

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Best: Matthew McConaughey, Bradley Cooper, and Parker Posey for UberEats

Food delivery platform UberEats had already released 14 different commercials featuring its packed stable of 2026 collaborators before Super Bowl Sunday rolled around. 14! They all feature feature *Failure to Launch *costars Matthew McConaughey and Bradley Cooper with the conspiratorial McConaughey pushing his pal to see the truth that's right in front of his eyes: that football is an entirely food-centric sport.

Parker Posey shows up in the lion's share too in full, flouncy *White Lotus *mode, alongside a bevy of food adjacent featured players, from "Diet Pepsi" singer Addison Rae and *Chicken Shop Date *host Amelia Dimoldenberg, to *Severance *actor Tramell Tillman and footballers Sauce Gardner, Jerry Rice, and Pork Chop Womack. With such a surplus of talent, the app is even letting users remix the cast and produce their own commercials.

Worst: Chris Hemsworth for Amazon Alexa+

Question we didn't know needed asking: Are commercials supposed to make you want to buy the product? It isn't so clear after watching Amazon's baffling new ad for Alexa+ starring Chris Hemsworth and his wife, Spanish actress Elsa Pataky. The *Thor *star imagines all the terrifyingly plausible ways the AI assistant could kill him, before being won over by its offer to book him a massage. That won't feel so good when the machines do finally revolt!

Best: Kurt Russell for Michelob ULTRA

Kurt Russell escapes from New York and finds big trouble in a little winter sports hamlet in the new ad for Michelob ULTRA, the official beer sponsor of the U.S. Olympic ski team. The actor channels his best Mickey Goldmill as he whips an insecure young skiier (*Top Gun: Maverick*'s Lewis Pullman) into shape so that he can shred the slopes with pro snowboarder Chloe Kim and ice hockey star T.J. Oshie. We love a comeback story.

Russell spoke to EW about making the "mini movie" directed by *Top Gun: Maverick *helmer Joseph Kosinski, relating that as a lifelong skier, getting to be "the first person to ski Snowbird this year before it was open" was a definite highlight.**

Worst: Bowen Yang, Scarlett Johannson, and Jon Hamm for Ritz

Bowen Yang and Don Draper appear to have traveled to "Ritz Island," where a party takes place every day, all day and night. Yet they weren't invited to the party? How is Scarlett Johansson riding a jetski over sand? The crackers look great but we're just not buying premise.**

Best: Marcello Hernández for Wells Fargo

If Marcello Hernández is in it and yelling it's a best, we don't make the rules. The *Saturday Night Live *star Rick Rolls into people's lives when they score a financial win in the new ad for Wells Fargo. It's loud, bright, fun, and attention-grabbing — exactly what you need to pull out of a nacho cheese coma on Super Bowl Sunday.

Best: Sabrina Carpenter for Pringles

Sabrina Carpenter is a natural comedian. New fans of the "Espresso" singer may not be aware of her Disney kid past, but that rigorous, boot camp-style training that also made stars of Miley Cyrus, Zendaya, and Zac Efron shines through in the new commercial for Pringles. "Tired of boys" and in need of a real man, Carpenter lives up to her name and fashions one for herself — out of chips. It is a little concerning when she starts eating Pringleleo, but does make you hungry for chips, so mission accomplished.

Worst: Kathryn Hahn for Oikos

Oikos' big play at game-day notoriety features Kathryn Hahn pushing a downed San Francisco cable car up a hill thanks, presumably, to the superhuman strength bestowed upon her by one of the brand's protein shakes. Is it atrocious, is it objectionable, no. Does it utilize even a fraction of the powers thee Kathryn Hahn actually has? Also no!

Best: Brian Baumgartner for Ramp

*The Office *star Brian Baumgartner stars in one of the most inventive Super Bowl Sunday ads. Back in Kevin Malone mode, Baumgartner multiplies many times over during a busy workday in a visual demonstration of the product that financial tech sponsor Ramp is selling. What makes the ad special, however, is the bizarre bit of public performance art that preceded it and the look-alikes tailgate the company threw in San Francisco just hours before the big game.

Baumgartner called the ad "the most technically challenging thing that I've ever done" in a pre-game interview with EW.

Worst: The Budweiser Clydesdales

Here at * *we tend to look past Super Bowl commercials sans celebrities. An exception is usually made for Budweiser, because the iconic Clydesdales the beer company has been working with since the repeal of Prohibition (seriously) are stars in their own right. This year's Super Bowl ad makes the case for an exception to that exception. The glitchy VFX used to render a sappy story about a Clydesdale foal helping raise an orphaned bald eagle would be bad enough were the story itself not seemingly pulled straight from a *South Park *parody. Just give us the dang horses next year.

Best: Ben Stiller and Benson Boone for InstaCart

The food delivery apps are cleaning up this year at the Super Bowl. Ben Stiller and Benson Boone star in the funniest ad to drop before game day 2026. For an InstaCart ad directed by Spike Jonze, the *Zoolander *star and the jumpsuit-wearing flipper bust moves in Boone-ish getups for a sleazy, Italo-disco style music program. The failed flip causes Stiller (hopefully a CGI Stiller...?) to faceplant from two stories up is a pratfall straight out of the Abbott and Costello playbook.

Stiller gushed over working with the "Beautiful Things" singer in an interview with EW. "First of all, he's so talented. He's got such a great, open attitude towards trying something," Stiller says. "I don't think he's done a lot of acting, and he just jumped into the improv, and he just has this incredible ability to put himself out there, in his musical talent, his physical abilities, and his willingness to kind of go and have fun."

Worst: Marshawn Lynch and Spike Lee for Meta and Oakley

The sports eyewear brand and one of the most evil companies in the world must have gotten together before Super Bowl LX and said, "How can we make viewers sick? Is there a way we can make them barf?" Because their new ad for the nightmare product of AI glasses is nightmare fuel. Footballer Marshawn Lynch, Oscar-winning director Spike Lee, streamer iShowSpeed, skater and surfer Sky Brown, cyclist Kate Courtney, gymnast Sunny Choi, and golfer Akshay Bhatia all appear in the ad wearing the reflective shades. But they're captured in tight, fisheye closeups as they run, skate, and sky dive while talking to their sunglasses. Get us out of this timeline.

Best: Mikey Day for eos

Throw a dart at the current *SNL *cast and you're likely to hit someone featured in a Super Bowl ad star (or at least an Olympics special correspondent). Mikey Day stars in one of the better game-day spots, this year for the skincare brand eos. The set-up is so simple it's hard to believe it hasn't been parodied this effectively sooner: an *Is It Cake?* game show where a contestant guesses a live camera operator is cake, whom host Day (host of the real show on Netflix) goes after with a knife.

Worst: Peyton Manning, Shane Gillis, and Post Malone for Bud Light

Another year, another flop link-up of Post Malone, Peyton Manning, and Shane Gillis for Bud Light. Postie please, we are begging you to find another game-day sponsor. You deserve better than a barrel rolling down a hill to a Whitney Houston song!

Worst: Kendall Jenner for Fanatics Sportsbook

Anyone who suffered through the constant intrusion of Polymarket gambling odds chyrons popping onto the Golden Globes telecast will not take kindly to Fanatics Sportsbook's new Super Bowl ad. It isn't just that the sports betting platform is contributing to the rapid casino-fication of all American life. They got Kendall Jenner to sell us on it too. If you thought *All's Fair *was bad...

Best: Guy Fieri for Bosch

The award for most shocking Super Bowl commercial of 2026 goes to Bosch, for turning our beloved foodie Guy Fieri into "Justaguy." The new ad from the appliance retailer peeks into an alternate reality in which Fieri never grew a goatee, never bleached his spikes, and wore drab button-ups and dress slacks. So a dystopia. Thankfully, like Cinderella to the glass slipper, "Justaguy" is able to transform back into the Fieri we know and love through mere contact with Bosch products.

Fieri told EW that the wild transformation idea started as "a little bit of an in-office dare. Like, would Guy Fieri really do this?"

Best: William Shatner for Kellogg's Raisin Bran

If you recall seeing *Star Trek *icon William Shatner stepping out of a car or walking into a restaurant in recent months holding a box of Kellogg's Raisin Bran cereal, now you know why! Shatner has teamed up with the breakfast staple brand to "fix America's fiber deficiency one bowl at a time." The ad turns, essentially, on the proximity of Shatner's last name to the vulgar synonym for defecation — and it's a crap load of fun.

Worst: Lady Gaga for Rocket and Redfin

Land a coveted Lady Gaga collab for your big Super Bowl ad and then don't put her in it? Couldn't be me! The newly merged brokerage and mortgage lender released a gorgeous, nearly 4-minute long video last week documenting Mother Monster's recording of a breathtaking cover of beloved *Mister Rogers *theme song, "Won't You Be My Neighbor." Shots from that BTS package could easily have been folded into the narrative-driven ad airing on Sunday, but sadly, the Super Bowl 2026 will have to go Gaga-less. (Please make it up to us by releasing the full song on Spotify!)

Best: Tim Robinson for Rippling

Is* I Think You Should Leave *star Tim Robinson's game-day collab with Rippling the best thing he's ever done? Not by a mile. But his bumbling corporate supervillain panicking over not having properly onboarded a monster named "Baby Breck" still makes it one of Super Bowl LX's funniest commercials, proving just how essential Robinson's voice is in the field of contemporary comedy.

Worst: AI Robots for Svedka

Pass. Hard pass. Pass so hard it triggers a 10.0 in the Cascadia subduction zone. Vodka brand Svedka touts its new game-day spot as the first commercial created "primarily" using AI. It's at least the first Super Bowl commercial to plausibly make that claim, after Coca-Cola released this widely-bashed slop in November. The dull, lusterless gyrating of "Fembot" and "Brobot" in Svedka's "All Is Full of Love" knock-off is, perhaps solely, a wonderful demonstration of the irreplaceability of human ingenuity in art, even at its most commercial.

Best: Laura Dern, Jeff Goldblum, and Sam Neill for Xfinity

It takes more than just reuniting the cast of a beloved film or series to make a commercial pop. Fortunately for Xfinity, the cast of *Jurassic Park *is endowed with such immense charisma that their Super Bowl spot is an instant best. Laura Dern, Jeff Goldblum, and Sam Neill all reprise their roles from Steven Spielberg's 1993 classic, featuring Dern running with dinos, Neill encouraging a T-Rex to roar for a front-facing video, and Goldblum admiring a giant pile of shrimp.**

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Published: February 06, 2026 at 02:01PM on Source: PRIME TIME

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