Nissan's fight for survival as it faces make-or-break 12 months: From battling influx of cheap Chinese electric vehicles to turmoil at leadership level, how crisis-hit Japanese car giant has been left on the brink
Nissan's fight for survival as it faces make-or-break 12 months: From battling influx of cheap Chinese electric vehicles to turmoil at leadership level, how crisis-hit Japanese car giant has been left on the brink
Warnings Nissan is on the brink of collapse follows a brutal few years at the carmaker, which has been battered by leadership chaos, strategy failings and fierce competition from Chinese rivals. Like many global automakers, the Japanese giant is struggling in China where local manufacturers are gobbling up market share with affordable EVs and hybrids that boast advanced technology. But Nissan's bigger problem may be in the United States, where it lacks a credible line-up of hybrid cars in the face of growing consumer demand.
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