Save this story Save Story Save this story Last week, Calvin Klein dropped a hint of their next underwear campaign star via Instagram. The clip featured a guy gliding his fingers from his boxers up to his chest. Very suggestive. Very sexy. Instagram, obviously, went wild. A teaser of a teaser, you might say.
Now, the New York label has revealed all. The model in question? Jude Bellingham .
Calvin Klein Shot by Oliver Hadlee Pearch on a hot Madrid day, the campaign features Bellingham posing against a clean white background—all the better to keep the focus squarely on the England international. In the exclusive photo above (don’t say we don’t spoil you), Bellingham is sporting CK’s Icon Cotton Stretch Boxer Slim.
Bellingham wears the rest of the Icon Cotton Stretch collection (and nothing else) throughout the campaign, which includes the new Stretch Shine Trunk with a shiny Infinity Bond logo waistband, the Boxer Brief, Low Rise Trunk and Hip Brief. In one shot, he’s pictured doing his goal celebration, which means the image may pop into your head the next time he scores on the pitch.
Calvin Klein Maybe it’s obvious from the campaign, but the 23-year-old took to the role of model very naturally. He attributes his ease in front of the camera to the underwear.
“I really enjoyed working on this campaign,” Bellingham says via email. “I liked the idea of ‘the icon underneath’—that confidence starts with feeling comfortable in yourself. Calvin Klein is such an iconic brand, so it was great to bring that idea to life in my own way.”
Calvin Klein Over the years, CK has linked up with its fair share of footballers. In 2023, the label shot Liverpool captain Virgil Van Dijk . That same year, Tottenham’s Son Heung-Min stripped to his skivvies as well. And at the end of 2025, it was Bellingham’s Real Madrid and England teammate Trent Alexander-Arnold ’s turn. Maybe Bellingham went to him for advice—not that it looks like he needed it. Clearly, the guy knows how to nail the shot.
This story originally appeared on British GQ .
Source: Celebrities
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